Sustainable growth,
built with people,
not hacks.
I'm Arnaud, a growth leader with 15+ years across B2B, B2C and PLG, unifying sales, product and marketing under one growth lens. I build high-performing teams that test, learn and ship, and now use AI agents to help them move faster and reach further.
Selected impact.
01, Numbersas interim Growth Marketing Director, with decreasing paid spend.
one winning experiment, after many failures that proved the process.
by the first growth team at Mentimeter, with a 30% win rate.
Automating growth intelligence and website translations, freeing 400K SEK/year and turning reactive reporting into proactive decisions.
Growth comes from understanding users, challenging common beliefs, daring to fail, and repeating.
The biggest wins come from great people and a 360° mindset, breaking the walls between sales, product and marketing. My focus is on sustainable growth, not short-term hacks, and on teams empowered to challenge the status quo. This means creating a clear framework and psychological safety where "failing" is part of our daily routine, because it means learning, and learning is growth.
AI course for product & growth people.
I built a course to help product and growth people become AI-fluent, with concrete use cases, prompts and workflows they can apply on day one.
Words that keep coming up.
centricGreat mentor
teams
team